Summary The category analyst role is to support the Team Leader Category Management, by gathering category and consumer data to develop actionable insights, reports, strategies and tactics to drive share and volume for Ghirardelli brands.

Responsibilities

• Creation and maintenance of multiple reports designed to support Category Management and the Sales Organization such as:
  • Volume and share topline reports
  • Promotion effectiveness reports
  • Competitive brand reporting
  • Customer scorecards
  • SKU rankings
• Assess trends, analyze data and identify key customer opportunities to assist in increasing Ghirardelli’s sales and market share.
• Utilize syndicated data and customer-specific POS data to develop actionable insights, strategies and tactics.
• Tracking new and existing Ghirardelli SKUs in addition to tracking of competitive items.
• Actively communicate project status, competitive activity and other business-critical information both internally and externally as needed.
• Assist in account presentation development and attend customer meetings.
• Create optimal planograms based on category and consumer insights
• Product imaging for planogram software.
• Everyday and seasonal promotional analysis.
• Ad hoc category reports from field sales.

Skills Required

• Possess strong skills in the areas of syndicated data, panel data, space management and spreadsheets.
• Ability to set own priorities and work independently and effectively in team environment.
• Advanced computer skills with MS Office Suite (Excel, Access, Word, PowerPoint, & Outlook.
• Ability to multi-task several critical projects and requests.  
• Strong analytical, problem solving and follow-up skills.
• Strong oral and written communication skills.
• Strong interpersonal skills.

Education and Experience

• Undergraduate 4 year degree or equivalent work experience
• Previous sales analyst experience in the consumer products industry.
• Proven track record of success.

Working Conditions

• Spends 95% of time at desk working at computer or phone.
• Spends 5% of time observing conditions in retail outlets, attending off-site sales meetings, participating in customer meetings and performing other miscellaneous activities.
• Rare to Occasional ability to lift and carry up to 20 pounds
• Ability to travel to various locations across the country or local travel to meetings
• Please see HR for a complete list of physical demands

Selection and Development