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Ghirardelli Launches New Line Of Gifts For Every Occasion
11/7/2007
Gifts are Perfectly Designed for Specific Giving Occasions and are Available Where Consumers Shop Regularly
SAN FRANCISCO, Calif. (November 7, 2007) – American consumers buy chocolate gifts for everyday occasions just as frequently as they do for Christmas, Valentine’s Day and all other holidays combined. However, there are limited premium offerings that are readily available at the right price to consumers. In fact, a leading research company recommends, “manufacturers of premium chocolate, and the retailers who stock such items, should work together to make premium chocolate convenient and easy-to-find for [everyday] occasions…”
Ghirardelli responds with the chocolates consumers love delivered in beautiful new gift boxes! In January 2008, Ghirardelli launches two large boxed chocolate gifts and four smaller gift boxes to meet all consumer gift-giving needs. The Ultimate Collection features signature Squares™ chocolates and the Moments Collection features the recently launched Intense Dark™ chocolate. These beautiful large gift boxes contain assorted chocolates in snap-in trays and are perfect for special occasions. The four boxes in the Occasions Gift Line include an assortment of Squares™ chocolates and are the first occasion specific chocolate gift line to be nationally available. Each box is designed with a specific everyday gift theme: Thank You, With Love, Happy Birthday and Congratulations. Ghirardelli has taken special care to create boxed chocolate offerings that are perfect for every gifting occasion.
Ultimate Collection- SQUARES™ Chocolate Enjoy all six of Ghirardelli Squares™ chocolate flavors in the Ultimate Collection! The beautiful gold box displays all of the Squares chocolate varieties and is highlighted with hot foil detailing and a cranberry ribbon. The assortment is comprised of individually wrapped Squares of: Milk Chocolate with Caramel filling, 60% Cacao Dark Chocolate, Dark Chocolate with Mint filling, 60% Cacao Dark Chocolate with Caramel filling, Dark Chocolate with Raspberry filling and Milk chocolate. With a recommended retail price of $9.99, this is the perfect gift for anyone on your list!
Moments Collection - Intense Dark™ Chocolate The ideal gift for the dark chocolate lover in your life – including you! This beautifully packaged gift in rich, dark colors features the top three flavors of the Intense Dark brand: 72% Cacao Twilight Delight™, 60% Cacao Espresso Escape™ and 60% Cacao Mint Bliss™. Connoisseurs will also enjoy the food and wine pairing guide included on the inside cover of the lid. This guide outlines tasting notes and pairings with wine, spirits and gourmet food specifically designed for each of the three flavors. Recommended retail price is $12.99.
Occasions Gift Line - SQUARES™ Chocolate This new line of boxed chocolates provides a more convenient opportunity for gift giving outside of the traditional holiday periods. As the first collection of occasion specific gift boxes to be launched nationally, these gifts will help drive the premium everyday gift category. Each treasure chest box is beautifully designed with gold foil accents and conveys the specific gift-giving occasion. The line includes an elegant Thank You box, a sophisticated With Love box, a cheerful Happy Birthday box and a celebratory Congratulations box. Each gift contains an assortment of our best selling Squares™ flavors and retails for $5.99. Look for the Occasions Gift line wherever gifts are sold!
The Ghirardelli Difference For over 150 years, Ghirardelli has focused on making chocolate with the objective of continuously perfecting its quality. To achieve excellence, we control every step of the manufacturing process, from selecting only the highest quality ingredients to practicing the highest standards in the chocolate making process including:
- Nib roasting for intense chocolate taste
- Refining extensively for ultimate velvety smoothness
- Conching for a long duration with proprietary recipes to create sophisticated flavor characteristics
About The Ghirardelli Chocolate Company The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products. Incorporated in 1852, Ghirardelli has an incredibly rich American history. As the country’s longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America’s Premium Chocolate Company with more than 150 years of chocolate making experience. Ghirardelli’s product line includes its signature SquaresTM chocolate, Intense DarkTM chocolate, other chocolate confections, baking chocolate and beverages. These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores. In addition, Ghirardelli sells a line of premium chocolate, syrups and drinks for the Food Service channel. Ghirardelli currently owns and operates 11 retails stores in four states, including the original Ice Cream & Chocolate Shop located in San Francisco’s historic Ghirardelli Square. For more information about Ghirardelli, visit www.ghirardelli.com
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